FIH reveals new structure of international hockey events
May 3rd, 2016
Top level annual home and away league to replace existing events Model designed to support growth across all levels of […]
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STAR India to become FIH’s Media Partner in eight year broadcast & rights deal
January 23rd, 2014
STAR Sports to produce and distribute all international properties globally The International Hockey Federation (FIH) and STAR India, which runs […]
continue readingNew Year Resolution for Sponsors?
January 17th, 2013Over the New Year break I enjoyed watching a few of the top sport videos of 2012. There were certainly […]
continue readingCommercial Partnership – Happy Marriage or Quick Fling?
November 4th, 2012Reading about Newcastle fans celebrating outside St James’ Park after finally being allowed to call the famous old stadium by it’s […]
continue readingTime to put the Marketing into Sports Marketing
September 20th, 2012What does Marketing actually mean?
continue readingLOCOG Delivered London 2012. What Did The IOC Do?
September 17th, 2012The London Games were great. By the end of the summer, as the flame was handed to Rio, the British […]
continue reading2010 FIBA Basketball World Championship (Sports Business)
September 1st, 2012FOR TWO WEEKS in August and September, 24 national teams will take part in the FIBA World Championships hosted by […]
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