- TV production solutions for major events and smaller events with limited budgets
- Sale of content by territory to maximize revenue and audience numbers
- Aggregation and distribution of fan generated and lifestyle content
- Distribute across social media and platforms like Facebook, Twitter and YouTube
- Turning sports web-site into engagement and entertainment platform
- Understanding what you have to offer and creating must-have rights
- Creating powerful sales tools
- Identifying target companies and gathering key insights
- Tailoring smart approaches for specific companies and individuals
- Turning existing sponsors into long-term strategic partners
- Managing a licensed product programme and retail partners
- Corporate, sporting and commercial communications channels and audiences
- Best use of owned channels
- How to break into lifestyle media
- Targeting key opinion leaders
- Creating or aligning with a global platform to develop the sport
- Tools and events to engage players and fans
- How to use Ambassadors to lead the programme
- Revenue generation through sponsorship and advertising
- Learnings from sport and non-sports benchmarks
- Internal needs such as budget, sport obligations, calendar
- Role of the Complementary Game
- Clear definition of each event brand and how it reaches audiences, meets needs and fits into calendar
- Creating the central brand identity
- Developing individual event brands and structure
- Creating secondary brand elements
- Roll out into look and feel for events, roadshows and communication tools
- Identifying traditional and new revenue streams – TV, sponsorship, licensing, hosting fees, advertising, betting, subscriptions
- Defining key drivers from internal needs and constraints and best practise
- Packaging and pricing of rights
- Central selling versus assigning rights to LOC’s
- Defining rights and obligations for LOC’s
- Designing assignment process and creating bid documents
- Managing bids and negotiations with bidders
- Creating hospitality programmes
- Monitoring delivery and managing knowledge transfer
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- Comparison with relevant sports benchmarks
- Assessment of current performance vs. future potential
- Identification of strategic priorities and key opportunities to exploit
- Internal capability assessment
- Vision, Mission and Strategic Objectives, Brand Proposition and KPI’s for each area
- Internal (Board, NF’s, Players, coaches) and external (fans and media) stakeholder needs
- Defining the financial model and making the business case for investment
- Identifying research needs and applying key insights
- Getting best from internal team and knowing when to use external providers
- Defining the best organizational structure
- Implementation planning
In today’s competitive market the traditional TV and sponsorship sales model is no longer enough for rights holders.
A long-term 360-degree commercial strategy is needed to ensure that your sport is attractive and accessible, that you connect directly with your communities through digital and social media, and that you work with commercial partners to benefit the fan, as well as drive revenues.
JUMP offers leadership across this new reality from investment analysis, through digital and social media strategy, packaging and selling of content and sponsorship rights, to branding and promotion.
JUMP works with major brands, broadcasters and agencies across the world and understands today’s commercial market. Our experience of working for major international sports bodies also means we understand the significant internal challenges faced by rights holders.
It is not about quick solutions. It requires understanding the intrinsic value and appeal of your sport, knowing your audiences, and embracing the opportunities which technology and marketing offer.
We can help you to make the JUMP!