New Year Resolution for Sponsors?
January 17th, 2013Over the New Year break I enjoyed watching a few of the top sport videos of 2012. There were certainly […]
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LOCOG Delivered London 2012. What Did The IOC Do?
September 17th, 2012The London Games were great. By the end of the summer, as the flame was handed to Rio, the British […]
continue readingCan The Federations Wag Their Long Tail?
September 17th, 2012The Olympics and Paralympics has raised the profile of several sports that were previously largely ignored by media and marketers. […]
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