New Year Resolution for Sponsors?

Over the New Year break I enjoyed watching a few of the top sport videos of 2012.  There were certainly no shortage of classic moments to savour.  However I cringed to watch Nadal and Djokovic during the prize giving at the 2012 Australian Open.  They struggled to stay standing as they endured over long sponsor speeches.  It reminded me of the empty seats during the Olympics, and having to defend my industry to friends and family.  And there are unfortunately too many other stories about the…