Jump to continue masterminding FIH’s growth plans
March 1st, 2014The International Hockey Federation (FIH) has extended its partnership with commercial strategy agency Jump for a third year. Jump has been working with the FIH since January 2012 to shape and deliver a new commercial strategy, which covers all areas of revenue including event assignment, media, rights packaging, sponsorship and licensing. The extension of the agreement means Jump will continue to guide the FIH through to January 2015. All FIH events for 2015-2018 were assigned last November with the flagship men’s and women’s World Cups going to India and England respectively. In addition, the FIH last month signed a landmark strategic…
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