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Commercial Partnership – Happy Marriage or Quick Fling?

November 4th, 2012

Reading about Newcastle fans celebrating outside St James’ Park after finally being allowed to call the famous old stadium by it’s […]

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LOCOG Delivered London 2012. What Did The IOC Do?

September 17th, 2012

The London Games were great.  By the end of the summer, as the flame was handed to Rio, the British […]

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Can The Federations Wag Their Long Tail?

September 17th, 2012

The Olympics and Paralympics has raised the profile of several sports that were previously largely ignored by media and marketers. […]

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