Hockey engages JUMP to define new commercial strategyAugust 23rd, 2012
FIH has appointed JUMP to define the new commercial strategy for field hockey worldwide. The work covers the packaging and assignment of marketing rights, event assignment, TV and digital media sales and distribution, brand marketing and social media.
Kelly Fairweather, CEO of FIH says “JUMP has provided us with invaluable understanding of what is needed to take hockey to the next level, combined with pragmatic guidance in making the new commercial strategy a reality”.
Matthew Osmon, CEO of JUMP says “Hockey has substantial potential to grow and reach new fans and players, especially in major markets such as India, as well as to generate greater commercial revenues. We are delighted to help to define the commercial roadmap for the sport and to support FIH as they implement the new strategy”.