Jump Solution

STAR India to become FIH’s Media Partner in eight year broadcast & rights deal

January 23rd, 2014

STAR Sports to produce and distribute all international properties globally The International Hockey Federation (FIH) and STAR India, which runs India’s leading sports network STAR Sports, are delighted to announce that they have signed an eight year strategic partnership to improve the production of international hockey broadcast and extend hockey’s reach worldwide. The ground-breaking deal will run from January 2015 to December 2022. Enhancing production STAR Sports will be the host broadcaster for key FIH events both in India and throughout the world and will be responsible for ensuring consistent and high level production. The partnership with STAR Sports is in line with…

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Interview: Nathan Homer

July 17th, 2013

Interview with Nathan Homer, P&G Global Sports Marketing & Olympics Director – winner of both a Gold and Bronze Lion at the recent Cannes Advertising Awards Q: Following the success of the P&G partnership with the London Olympics, do you think P&G will be entering other major global corporate sponsorships? We are open to consider additional partnerships at a corporate level for P&G. However P&G needs to be able to leverage any global partnership across all its territories and multiple brands, and to be able to make a global property also feel genuinely local. Currently there is only one…

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Ladies European Tour appoints JUMP to develop strategy

May 23rd, 2013

JUMP has been engaged to help define the long term strategy for the Tour covering events, marketing, commercial and player services. LET CEO, Ivan Khodabakhsh says, “We have hired JUMP because of they can provide the strategic thinking we need, as well as find powerful creative solutions”. JUMP CEO, Matthew Osmon says, “Women’s golf has many attractive attributes and is one of the few sports where men and women can compete alongside each other. We are delighted to help LET to realise its potential”

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Girl Power

February 7th, 2013

  My experience working across a number of different IF’s is making me reflect on the representation of women in their organisations and how this affects the development of their sports. The governing body for field hockey, FIH, for example has a constitutional policy of equality between the sexes.  This means that 50% of its Executive Board are women, and that all aspects of the game are automatically treated equally, including major events, allocation of their resource etc.  As a result, or perhaps because of this, participation numbers are roughly equal between men and women…

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New Year Resolution for Sponsors?

January 17th, 2013

Over the New Year break I enjoyed watching a few of the top sport videos of 2012.  There were certainly no shortage of classic moments to savour.  However I cringed to watch Nadal and Djokovic during the prize giving at the 2012 Australian Open.  They struggled to stay standing as they endured over long sponsor speeches.  It reminded me of the empty seats during the Olympics, and having to defend my industry to friends and family.  And there are unfortunately too many other stories about the…

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Commercial Partnership – Happy Marriage or Quick Fling?

November 4th, 2012

Reading about Newcastle fans celebrating outside St James’ Park after finally being allowed to call the famous old stadium by it’s original name once again, reminded me how like relationships, sponsorships are.  This marriage presumably started with great intentions on both sides with a love so strong that even the sacred St James Park name was traded.  But after just one year, the two parties are going their separate ways, with media and the fans left to query whether it was all just about money? In contrast, I recently researched the length of the IOC’s TOP Partners and discovered that…

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Time to put the Marketing into Sports Marketing

September 20th, 2012

What does Marketing actually mean?   When I did my Marketing Diploma I was taught it was Kotler’s 6 P’s of product, price, promotion, place, process and people.  Working in the real (business) world I found it actually focused more on just Promotion, so things like branding, packaging, advertising, etc.  However in the “Sports Marketing” industry even today, it still refers to the rights sold to Sponsors or Licensees to use in their marketing of their brands.  This narrow definition is I think symptomatic of a very narrow view of what it takes to be commercially successful…

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LOCOG Delivered London 2012. What Did The IOC Do?

September 17th, 2012

The London Games were great.  By the end of the summer, as the flame was handed to Rio, the British media was drunk on a new patriotism: ‘we’re not who we thought we were’ was the message.  The Olympics had worked their magic. CBS was just one of many foreign media to notice the difference in mood: At times dramatic, at times hilarious, the ceremony, orchestrated by Slumdog Millionare creator Danny Boyle, depicted Britain as it would like to be seen by the rest of the world: open, generous and proud of its past while braced for a…

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Can The Federations Wag Their Long Tail?

September 17th, 2012

The Olympics and Paralympics has raised the profile of several sports that were previously largely ignored by media and marketers. Saturation TV coverage of so called minority sports played out in front of full crowds – sports such as badminton, swimming, gymnastics, shooting and handball – has opened eyes to what is possible.  Some sports have unearthed heroes, able to carry market specific brand campaigns. Great, but how can these sports exploit their Olympic boost?  How geared up are the Federations to the marketing challenges that lie ahead? My view is that they are late to embrace change and…

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2010 FIBA Basketball World Championship (Sports Business)

September 1st, 2012

FOR TWO WEEKS in August and September, 24 national teams will take part in the FIBA World Championships hosted by Turkey, a country where the sport rivals soccer for attention and mindshare among its passionate fans. The tournament has helped reinforce basketball’s standing as a truly universal sport since 1950, but as we await the 16th edition even FIBA, basketball’s world governing body, admits it has yet to fully realise its commercial potential. FIBA’s broadcast rights were sold by the now defunct ISL until 2001, and only in the…

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