Jump Solution

Ladies European Tour appoints JUMP to develop strategy

May 23rd, 2013

JUMP has been engaged to help define the long term strategy for the Tour covering events, marketing, commercial and player services. LET CEO, Ivan Khodabakhsh says, “We have hired JUMP because of they can provide the strategic thinking we need, as well as find powerful creative solutions”. JUMP CEO, Matthew Osmon says, “Women’s golf has many attractive attributes and is one of the few sports where men and women can compete alongside each other. We are delighted to help LET to realise its potential”

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Girl Power

February 7th, 2013

  My experience working across a number of different IF’s is making me reflect on the representation of women in their organisations and how this affects the development of their sports. The governing body for field hockey, FIH, for example has a constitutional policy of equality between the sexes.  This means that 50% of its Executive Board are women, and that all aspects of the game are automatically treated equally, including major events, allocation of their resource etc.  As a result, or perhaps because of this, participation numbers are roughly equal between men and women…

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New Year Resolution for Sponsors?

January 17th, 2013

Over the New Year break I enjoyed watching a few of the top sport videos of 2012.  There were certainly no shortage of classic moments to savour.  However I cringed to watch Nadal and Djokovic during the prize giving at the 2012 Australian Open.  They struggled to stay standing as they endured over long sponsor speeches.  It reminded me of the empty seats during the Olympics, and having to defend my industry to friends and family.  And there are unfortunately too many other stories about the…

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Commercial Partnership – Happy Marriage or Quick Fling?

November 4th, 2012

Reading about Newcastle fans celebrating outside St James’ Park after finally being allowed to call the famous old stadium by it’s original name once again, reminded me how like relationships, sponsorships are.  This marriage presumably started with great intentions on both sides with a love so strong that even the sacred St James Park name was traded.  But after just one year, the two parties are going their separate ways, with media and the fans left to query whether it was all just about money? In contrast, I recently researched the length of the IOC’s TOP Partners and discovered that…

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Time to put the Marketing into Sports Marketing

September 20th, 2012

What does Marketing actually mean?   When I did my Marketing Diploma I was taught it was Kotler’s 6 P’s of product, price, promotion, place, process and people.  Working in the real (business) world I found it actually focused more on just Promotion, so things like branding, packaging, advertising, etc.  However in the “Sports Marketing” industry even today, it still refers to the rights sold to Sponsors or Licensees to use in their marketing of their brands.  This narrow definition is I think symptomatic of a very narrow view of what it takes to be commercially successful…

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LOCOG Delivered London 2012. What Did The IOC Do?

September 17th, 2012

The London Games were great.  By the end of the summer, as the flame was handed to Rio, the British media was drunk on a new patriotism: ‘we’re not who we thought we were’ was the message.  The Olympics had worked their magic. CBS was just one of many foreign media to notice the difference in mood: At times dramatic, at times hilarious, the ceremony, orchestrated by Slumdog Millionare creator Danny Boyle, depicted Britain as it would like to be seen by the rest of the world: open, generous and proud of its past while braced for a…

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Can The Federations Wag Their Long Tail?

September 17th, 2012

The Olympics and Paralympics has raised the profile of several sports that were previously largely ignored by media and marketers. Saturation TV coverage of so called minority sports played out in front of full crowds – sports such as badminton, swimming, gymnastics, shooting and handball – has opened eyes to what is possible.  Some sports have unearthed heroes, able to carry market specific brand campaigns. Great, but how can these sports exploit their Olympic boost?  How geared up are the Federations to the marketing challenges that lie ahead? My view is that they are late to embrace change and…

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2010 FIBA Basketball World Championship (Sports Business)

September 1st, 2012

FOR TWO WEEKS in August and September, 24 national teams will take part in the FIBA World Championships hosted by Turkey, a country where the sport rivals soccer for attention and mindshare among its passionate fans. The tournament has helped reinforce basketball’s standing as a truly universal sport since 1950, but as we await the 16th edition even FIBA, basketball’s world governing body, admits it has yet to fully realise its commercial potential. FIBA’s broadcast rights were sold by the now defunct ISL until 2001, and only in the…

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JUMP advises YouTube

August 23rd, 2012

Jump is advising YouTube on how to meet the needs of the major international federations, and build its sports content offering. “Jump provides YouTube with strategic guidance on our partnerships with International Federations.  Jump understands digital and how sports work, a great combination!”  Stephen Nuttall, Senior Director YouTube Sports. “Digital solutions provide a game changing opportunity for International Sports to reach and engage with their audiences around the world.  YouTube is a particularly relevant platform and we are pleased to be facilitating its broader and deeper use by international sports.”  Matthew Osmon, CEO JUMP

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Hockey engages JUMP to define new commercial strategy

August 23rd, 2012

FIH has appointed JUMP to define the new commercial strategy for field hockey worldwide.  The work covers the packaging and assignment of marketing rights, event assignment, TV and digital media sales and distribution, brand marketing and social media. Kelly Fairweather, CEO of FIH says “JUMP has provided us with invaluable understanding of what is needed to take hockey to the next level, combined with pragmatic guidance in making the new commercial strategy a reality”. Matthew Osmon, CEO of JUMP says  “Hockey has substantial potential to grow and reach new fans and players, especially in major markets such as India, as well…

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